That said, we actually named Airtable as one of our 5 Best Copper App Integrations of 2023, so it still serves a purpose even when you're seeing how it might fit alongside your CRM needs.Īirtable is also not a project manager-please stop trying to use it as one □ For instance, Airtable can serve as a fantastic database extension of your lead and customer info. When Not To Use ItĪs much as we don't recommend using Airtable as your CRM, we do believe it serves a place in just about every business. We've done this because it provides way more structure (it being a proper database), while also having an incredibly powerful API (for integrating and automating).Īnd that's where it has some no-code builder functionality, which means with the right guidance, it can even replace more complicated apps lite Submittable (more of an application management software).
Sometimes the structure needs to change slightly, but doing so unlocks so much additional functionality. In most cases, it will completely replace the need for Google Sheets, Google Forms, Typeform, Jotform, and other Form software.īelieve it or not, over the past 8+ years, we've actually entirely replaced every single internal Google Sheet with Airtable alternative. If your team is still using Google Sheets (for things outside of company finance reporting like balance sheets, etc.), then we fully encourage you to check out Airtable and to give it a try. Ultimately, it comes down to what your business needs to succeed.Airtable is an incredibly flexible tool that can be used from something as simple as a Google Sheets replacement, all the way up to a no-code builder.Īt a core, it's really just a user-friendly database, similar to that of Coda and even Notion (although those 2 apps both started as more of knowledge base tools first, whereas Airtable has always been first-and-foremost a user-friendly database). Folk is a great option for those looking for a simple and affordable CRM with basic pipeline management and collaboration features. Airtable is ideal for those looking for a flexible and versatile tool with strong integrations, while HubSpot is ideal for those looking for a more advanced marketing features.
Overall, Airtable, HubSpot, and Folk offer unique benefits for SMBs, depending on their needs. Task management and team collaboration features.
Can be expensive and plans grow very fast.More advanced pipeline management system.Not suited for contacts and companies, not built to be a CRM.Limited pipeline management capabilities.Strong integration with over 1,500 apps.Otherwise, the tool can feel a bit clunky for modern users.įolk is simple, easy-to-use and works perfectly for SMBs looking for a powerful yet manageable CRM system. Hubspot works great for teams that need advanced usage in term of marketing automation and newsletter management. For any team really serious about its CRM usage, the recommendation is to go rather for a real CRM system. TL DR: Hubspot vs Airtable vs folkĪirtable is flexible but doesn't offer core CRM functionalities such as email & calendar integration, mail merge & campaigns, analytics on emails, deduplication and enrichment of contacts, and more. It offers features like pipeline management, task management, team collaboration, and integrations. About Folkįolk is a new CRM platform that offers a simple and intuitive interface designed for small businesses. One of the key benefits of HubSpot is its famously free CRM that can be enhanced further with the addition of various Hubs for Marketing, Sales, Service, and CMS. HubSpot is a cloud-based software company that offers a suite of tools designed to help businesses grow their revenue. It comes with a great library of templates that you can use and adapt to your unique needs. One of the key benefits of Airtable is its flexibility and versatility, which makes it ideal for small and medium-sized businesses (SMBs) with various needs such as content management, CRM, project management, and more. Airtable is spreadsheet-database hybrid tool, which allows users to organize and track different types of data.